Replantable

Assignment: Team up with a client from the Atlanta Maker Faire. From there, create an entire digital campaign around the needs of the client.

Logo Redesign:

It all starts here. Every company needs a look and feel as unique as their business. Startups are no different, which is why our first priority was giving Replantable, a modular in-home food growing solution, a professional look and feel. 

Slogan:

Next up, the slogan, the "everlasting gobstopper" of the advertising world. It's the piece of the campaign that is forever stuck in consumers' minds.

Campaign Extensions:

Startups have specific needs, and those needs became the cornerstone of our campaign. The starting point, product beta testing. The end point, gofundme effort to raise funds for full retail production. With this in mind our campaign told a story across mediums that lead to the end goal, funding.

Extension 1: Shopping Bag Story

Extension 2: Instagram Slideshows

Nowadays you don't exist if you don't have an Instagram account. Replantable didn't have an account so we zeroed our sights on the social media platform. With the account we created to slideshow videos to show the vast differences in the journeys of super market food and food grown fresh at home with Replantable.

But wait, there's more.

These are just pieces of my work. Contact me to see the entire integrated campaign.