Billio
Assignment: Research and identify a millennial pain point and create a company and campaign based around the needs of consumers.
Organizing Idea: Free to______
Free from the burden of financial apps users are able to make the most of life. We have taken care of outdated banking solutions, the rest is up to you when you're free to...
Website:
The calling card for today's world. For a startup, especially an app, a website is a critical foundation. Here we bring Billio to life and give users a reason to head to the app store.
The App:
The bread and butter. After all, a campaign for an imaginary app wouldn't be complete without a prototype of said imaginary app.
Interactive Wall:
Here the aim was to bring to life the priorities of users, what they can do when free of banking stresses and how Billio can grant them freedom. The LED walls are shown at various festivals where users choose preferences to uncover tile pieces like a puzzle.
