Four Seasons
Assignment: Take a well known luxury hotel in the Atlanta area and create an integrated campaign to set it apart from its competitors.
Organizing Idea:
Based off my research I came across one major truth, life's major moments deserve justice. With that in mind I sent out to capture the role of a luxury hotel in the touching, priceless and triumphant.
Print Ads:
My aim with the print ads is to marry the elegance of the Four Seasons with the life's greatest moments that call for the best.
Branded Lounge:
When it comes to a trip to Atlanta or a stay at the Four Seasons your experience extends beyond the hotel itself. That's why I've designed a branded lounge for the airport that is the first and last experience that completes. Your stay at the lounge fuels adventure while anticipating the needs of guests.
Social Media Reward:
Key insight lead to this extension. Facebook is, by far, the most used social media platform for people over 40. As I was targeting parents of recent college graduates I used Facebook to reward parents with a stay at the hotel. Parents were contacted by the Four Seasons saying they wanted to hear the stories of how parents helped graduates along their journey. In turn, the parents had help from the hotel with a a complementary stay, further elevating the memories of a college graduation.
